MIXST led by beauty industry veteran Tara Cohen, revolutionizes the beauty landscape with its inclusive, intersectional approach to product and brand.

Born in Brooklyn to a Black Guyanese mother and a Jewish father, Tara was inspired by her parents' entrepreneurial spirit. Tara’s mother started a beauty salon on Avenue M in Brooklyn, while navigating her own personal beauty journey of acclimating to America, and her father turned grocery stores into a sizable real estate business that spanned the boroughs of NYC. Growing up in this blended world exposed Tara to diverse experiences and taught her the value of hard work in creating one's identity.

Tara's eclectic upbringing fostered a passion for music, travel, food, fashion, color, and design. For Tara, artistic expression became a way to navigate her own identity when she didn't fit into one specific place, culture, or race. She further honed her skills by obtaining a BFA in design and an MBA, blending her artistic vision with business acumen.

With a career in global product development and marketing, Tara has gained insights from every corner of the world. Her experiences and inspiration from diverse sources led her to establish Mixst Studio as the industry's best-kept secret, developing beauty brands for top influencers, celebrities, and makeup artists. Mixst Studio creates immersive beauty solutions that shatter traditional beauty expectations.