All of the brand’s products surpassed all my expectations while truly living up to its euphoric, serotonin-inducing name.

Fable & Mane line eliminated my scalp concerns. Even my DIYs couldn’t solve those issues! My hair felt so soft and smooth.

Violette aims to demystify the elusive French girl beauty routine by creating multi-purpose products that are easy to use and don’t contribute to the excessive waste produced by the beauty industry.

Neolastin skincare with NUFLEX technology, represents a completely new approach to the science of anti-aging delivering transformational results to the skin

You’ve got to kiss a lot of frogs to find a glossy red that stays put. Infused with hyaluronic acid and steadfast pigments, Imayla Beauty The One Hydrating Cream Lipstick in Cérise is, well, a real prince.

The Cobra Kai star rolled out a huge makeup line full of really fun, efficacious products that are vegan, cruelty-free, “clean” and as sustainable as possible.

Over the past 20 years, Tara Cohen has driven innovation and strategy as a senior executive for some of the world’s most influential beauty brands. Now, as a C-Suite Executive, Founder, and Startup Advisor, Tara Cohen is reimagining global beauty through a multi-ethnic lens and human-centric approach. Tara is the founder of Mixst Beauty, a startup incubator, guiding the development and launch of new beauty brands. Mixst Beauty guides founders from competitive and consumer insights to brand development, strategic planning, and product and package development.