Developed to create an inclusive experience and a reflection of diversity, Imayla Beauty is a celebration of all skin tones and individuality. This clean beauty line embraces vegan, cruelty-free, skincare-infused makeup.

Tara Cohen has been instrumental in the journey of the brand, from its initial conception through development, to the launch of their pigment-rich, high-performance makeup products. Her role encompassed producing photoshoots, sourcing sustainable product packaging, and offering pivotal support in crafting product descriptions, guiding brand identity, and shaping the brand’s narrative.

Mixst helped Imayla develop a clean beauty brand that features striking vegan pigments, plus high-performance, artist quality ingredients sourced in Italy. The makeup is luxurious, bold and long-wearing. In 2021, Imayla Beauty’s The One Hydrating Cream Lipstick in Cérise  won an Allure Best of Beauty Award.