This extraordinary soon-to-launch brand targets skincare and makeup for the modern man. Created by celebrated makeup artist (and former male model) Jamie Melbourne, Apostle will feature products specifically developed with men’s skin type, texture and concerns in mind.

Tara Cohen served in a strategic advisory position, helping the brand establish a strong infrastructure, innovative product packaging and overall product development.

During this key pre-launch stage, Mixst continues to guide them through the complex new-to-market process by setting up integral business marketing and product development channels.