Based on Indian beauty secrets, Fable & Mane focuses on hair and scalp wellness. Their collection of hair oils, masks, scrubs, shampoos and conditioners feature 10 potent plant roots, plus an ancient Indian remedy that helps to holistically strengthen and repair hair.

Working alongside the founders, Tara Cohen served in strategic advisory and product development. Our focus was to help the company build infrastructure and direct the business toward strategic high growth territories. Additionally, we centered the brand around their key top-selling hair oil, and created new franchise channels where we found white space opportunities.

Mixst successfully developed a strategic innovation pipeline that will create 2-years worth of momentum for the brand. Additionally, we helped them align pillars for growth and focus on franchises that were doing well.