NEOLASTIN

EXPANDING A PATENTED INGREDIENT INTO AN AWARD-WINNING SKINCARE BRAND.

Read More

CLIENT BACKGROUND

This luxury, anti-aging skincare line was developed by a team of Clemson University scientists and features patented NUFLEX™ Technology. It’s a clinically advanced, scientific ingredient blend of elastin-producing polyphenols, collagen-boosters and hyaluronic acid that is meant to revitalize and repair the skin.

OUR ROLE

As acting brand manager and chief marketing officer, Tara Cohen helped the brand utilize their patented novel ingredient complex to create an entire skincare line.

That includes building the foundation of the brand’s infrastructure, procuring manufacturing and product development partners, as well as assembling a team of creatives to implement site, product and social design direction, photoshoots/images and content/editorial strategies.

Collectively, Mixst produced all of the marketing, email, paid and organic advertising, blogs, social media postings and website updates.

WHAT WE ACHIEVED

Tara Cohen also worked with chemists to develop unique and ownable formulations, highlighting the brand’s patented NUFLEX™ complex.  In 2021, Neolastin’s Revitalize & Firm Eye Cream was recognized and awarded by the Global Beauty & Wellness Awards for Best Emerging Cosmetic Product.

NEXT PROJECT

PLEY BEAUTY

REad Next
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.