Created by Cobra Kai star Peyton List, Pley Beauty is a makeup collection based on clean ingredients, eco-friendly packaging and fun, high-impact colors and designs. Her youthful approach to makeup encourages customers to love their skin, love their environment and love playing with bold colors.

Acting as Chief Beauty Officer, Tara Cohen was tasked with developing a systematic approach for working with a celebrity, helping her bring her vision for a unique beauty brand to life—from concept to development to launch. This included supporting her desire for clean, sustainable ingredients and eco-friendly product packaging.

Mixst sourced all elements for product development through our network of best-in-class manufacturers and created a 3-year innovation pipeline. We also created a limited edition collection to promote Peyton List’s hit Netflix series, Cobra Kai. In 2022 the Lust and Found Lip Gloss won an Allure Best of Beauty Award.