Tara Cohen founded Mixst as a creative studio for beauty product development and branding, guiding the launch and growth of over a dozen start-up beauty brands, including Makeup by Mario, Violette_FR, Pley Beauty, Neolastin, and Fable & Mane. Mixst helps visionary founders navigate a comprehensive journey, beginning with detailed competitive and consumer insights, progressing to holistic brand development and strategic planning, and culminating in product and package creation. We specialize in identifying opportunities at the intersection of culture, art, and beauty.
Before founding Mixst, Tara Cohen led Creative Beauty as Chief Beauty Officer. Her career spans over 20 years, including multiple executive roles overseeing innovation and strategy at The Estée Lauder Companies, directly influencing MAC Cosmetics, Becca, Tom Ford, and Victoria Beckham, as well as at Revlon, L’Oréal, and Victoria’s Secret Beauty—resulting in exponential, multi-channel growth for some of the world’s most influential beauty brands. Now, as a C-Suite Executive, Founder, and Startup Advisor, Tara Cohen is reimagining global beauty through a multi-ethnic lens and human-centric approach.
Tara Cohen founded Mixst as a creative studio for beauty product development and branding, guiding the launch and growth of over a dozen start-up beauty brands, including Makeup by Mario, Violette_FR, Pley Beauty, Neolastin, and Fable & Mane. Mixst helps visionary founders navigate a comprehensive journey, beginning with detailed competitive and consumer insights, progressing to holistic brand development and strategic planning, and culminating in product and package creation. We specialize in identifying opportunities at the intersection of culture, art, and beauty.
Before founding Mixst, Tara Cohen led Creative Beauty as Chief Beauty Officer. Her career spans over 20 years, including multiple executive roles overseeing innovation and strategy at The Estée Lauder Companies, directly influencing MAC Cosmetics, Becca, Tom Ford, and Victoria Beckham, as well as at Revlon, L’Oréal, and Victoria’s Secret Beauty—resulting in exponential, multi-channel growth for some of the world’s most influential beauty brands. Now, as a C-Suite Executive, Founder, and Startup Advisor, Tara Cohen is reimagining global beauty through a multi-ethnic lens and human-centric approach.